B2B Marketing

11 Sep: 4 B2B Marketing Misconceptions – Debunked!

When it comes to digital B2B marketing, most people immediately think of B2C and the flashy tactics used to grab the attention of prospects. Businesses have been selling to businesses for a very long time. It’s only until recently that B2B has been taken to a whole new level with advancements in digital marketing and automation. It has become more and more difficult to stand out among the sheer volume of content that’s out there. Here are some typical B2B myths that just aren’t true. Branding is not important as it is for B2C While this may seem true, branding…