Consulting

Seed to Series B - Feature Image

22 Mar: Getting a seed round done is only the beginning of your start-up journey

Often times entrepreneurs are surprised by the relative ease with which they are able to raise seed capital. Whether funding is raised from friends and family, angels or early stage institutional investors, in most cases the premise of the funding is a good idea.  And early proof points that provide the investor confidence that the founder is capable of building a company around his or her vision. However, the bar is normally raised significantly when it comes time for a Series A.  And that heightened bar often catches founders by surprise. 90% of start-ups fail It is broadly acknowledged that…

Demystifying Financial Statements

20 Feb: Demystifying Financial Statements.

You’ve made the leap. Taken your life into your own hands and started your own business. You’re passionate about it. You’ve got a couple of employees who are putting out some really astounding efforts, and it’s time to look toward the future. That’s when it hits you… the horror stories you’ve seen and heard about companies plateauing or failing.  Perhaps because the operator, like the mythical Icarus, got too close to the sun and missed some minute financial detail that started them on the path to failure. But that’s not you, you’ve got a handle on this … right? But…

Outsource

20 Feb: Focus on your core. Outsource the rest.

Your business is established now. You’ve moved from the spare bedroom of your place into that great open office with the Foosball table and the cool coffee machine. Your consulting CFO is positioning you to scale, and has brought you a strategy with that word on it again: outsource. Major corporations outsource things all the time, like those *shudder* call centres you hate so much, to save costs. But you’ve always been a believer that if you want things done right, you do them yourself. That’s a great mentality when your company is just you and your clients and managing…

Define a Lead

20 Feb: How Do You Define a Lead?

A lead is a potential contact, individual, or organization that expresses an interest in your goods or services. Typically, the marketing department is responsible for generating these leads to pass onto the sales department to pursue and convert. Leads are important for any organization; they are what will eventually (hopefully) turn into a sale. Having a lead definition leads to the SLA (Service Level Agreement) on how soon Sales will follow up on MQL’s (Marketing Qualified Leads) provided to them by Marketing. If Sales doesn’t follow up on the lead soon enough, it grows stale. Subsequently, Sales will declare that…