Define a Lead

20 Feb: How Do You Define a Lead?

A lead is a potential contact, individual, or organization that expresses an interest in your goods or services. Typically, the marketing department is responsible for generating these leads to pass onto the sales department to pursue and convert. Leads are important for any organization; they are what will eventually (hopefully) turn into a sale. Having a lead definition leads to the SLA (Service Level Agreement) on how soon Sales will follow up on MQL’s (Marketing Qualified Leads) provided to them by Marketing. If Sales doesn’t follow up on the lead soon enough, it grows stale. Subsequently, Sales will declare that…

The Future of Outsourcing

20 Feb: The Future of Outsourcing: Executive as a Service

You’ve got a successful business. The team is in place, product is moving toward market, and now you’re looking at the runway thinking “how do I get this thing off the ground?” What you’re looking for is a boost to exponentially increase your growth potential for the coming months. It’s time to build your executive team. Enter the new Executive… Executive-as-a-Service, a fresh style of consulting practise, is the answer to many of your concerns for the growth of your tech start up. As we’ve seen in previous blog posts, accessing external resources can be a tremendous asset to your…

B2B Marketing

11 Sep: 4 B2B Marketing Misconceptions – Debunked!

When it comes to digital B2B marketing, most people immediately think of B2C and the flashy tactics used to grab the attention of prospects. Businesses have been selling to businesses for a very long time. It’s only until recently that B2B has been taken to a whole new level with advancements in digital marketing and automation. It has become more and more difficult to stand out among the sheer volume of content that’s out there. Here are some typical B2B myths that just aren’t true. Branding is not important as it is for B2C While this may seem true, branding…